Why Roewe Has One Of The Lowest Failure Rates Among Domestic Cars?

Speaking of Roewe, the first thing many people think of is the logo of the copycat Rover. But did you know that Roewe is actually one of the brands with the lowest failure rate among domestic cars? According to the available data, there are 549 failures in 100 cars of the Roewe brand, which means that an average car has about five or six failures, which is in the forefront of independent brands.

So why does Roewe get such a result? In fact, the reason is not complicated, we just need to figure out where Roewe's technology comes from.

On October 12, 2006, SAIC Motor (Group) Co., Ltd. (hereinafter referred to as "SAIC Motor Co., Ltd.") formally announced that its own brand was named "ROEWE", which means "Innovative Award and Prestige". The Roewe brand has developed rapidly in 4 years, and its products have covered the mid-range and high-end car markets. "Technology" has become the brand label of Roewe Motors. The Roewe brand slogan is "Taste technology knows you, knows what you do".

The logo of Roewe also borrowed heavily from the logo design of Rover. (The former is Rover, the latter is Roewe), Rover translates to Rover. When Roewe was named, he greatly absorbed the content of Rover, named Roewe and then translated as Roewe.