Bentley's Sales Hit A Record High, And The Chinese Market Is Very Profitable

For Bentley, 2021 is a bumper year. Despite the adverse effects of market turmoil, the British luxury brand automaker completed 14,695 deliveries in 2021, following a record high of 11,206 deliveries in 2020. , Once again set a new annual sales record.

Compared with 2020, Bentley’s sales have increased by more than 30%. This is mainly due to the continued hot sales of Bentayga SUV models. The car has been on the market for 5 years, and it has undergone a major facelift last year, and it also ushered in its highest sales year. , Accounting for 40% of Bentley’s overall sales, of which the sales of hybrid models accounted for 20% of Bentayga (parameters | inquiry) deliveries.

Continental GT series models accounted for 33% of total sales, and Flying Spur series models accounted for 27% of total sales. With the launch of the new Flying Spur, Bentley expects that the sales of hybrid models will continue to grow in 2022, and new derivative models such as the Continental GT Speed will also be successfully launched in 2021.

As Bentley's most profitable regions, China and the Americas continue to dominate-57% of all Bentleys delivered in 2021 are sold in these markets. Among them, the sales volume in the American market in 2021 was 4,212 vehicles, an increase of 39% year-on-year, accounting for 29% of total sales. The sales volume in the Chinese market was 4,033 vehicles, an increase of 40% year-on-year, making it the market with the largest increase in the world, accounting for 28% of total sales.