Collecting 430,000 Face Photos in 6 Months, Is Xiaopeng Floating Or We Can’t Use The Knife Anymore

Seeing that the end of the year is approaching, some car companies may not feel that the excitement is not enough, they are rushing to burst the news to let everyone eat melons, first the Great Wall Euler chip fake propaganda, even Xiaopeng also came to join in the excitement.

On December 14, Shanghai Xiaopeng Automobile Sales Service Co., Ltd. was fined 100,000 yuan by Xuhui District Market Supervision and Administration Bureau. The reason for the punishment is a bit shocking. During the first half of this year, Shanghai Xiaopeng Automobile Sales and Service Co., Ltd. collected a total of 431,623 face photos, and conducted data analysis on the photos of men, women, and ages, but this The behavior did not obtain the user's consent, which is considered a violation of the consumer's rights and interests protection law, a violation of consumers' privacy and personal freedom.

In response to this incident, Xiaopeng Motors also responded quickly, saying: Because they are not familiar with the relevant laws, they mistakenly purchased and used the products of third-party suppliers that violated the relevant legal provisions. For the above The collected data and analysis have been deleted without any reservation. There is no leakage or illegal use of personal information at present, and there is no objection to the penalty clause.

Although Xiaopeng said that he has no opinion, it does not mean that consumers and netizens have no opinion. Some people think that for 430,000 face photos, the fine is only 100,000. After calculating, the penalty for a photo is only more than 20 cents. The penalties are simply not strong enough.

Moreover, Xiaopeng Motors is not the first company in my country to be punished for illegally collecting customer facial information. As we all know, facial information belongs to highly sensitive personal information. Whether it is intentional or unintentional, as long as it is leaked, there is a great possibility. It will cause great harm to personal life or property. In this Xiaopeng incident, whether you buy a car or not, as long as consumers enter one of the stores, they will be captured by the camera's face photos. And the number is automatically generated. After that, as long as the person enters any other store and goes to several times, the store will know when to obtain it.

In this year's CCTV 3.15 party, the reporter has investigated more than 20 merchants equipped with facial recognition systems such as Kohler Sanitary Ware and BMW 4S stores in many places across the country. Like Xiaopeng, as long as they enter the store, they will collect information.

Subsequently, in response to the exposure in March, in July this year, the Supreme People’s Court issued the "Provisions on Several Issues Concerning the Trial of Civil Cases Related to the Use of Facial Recognition Technology in the Handling of Personal Information" Article 1 clearly stated: Handling "face information" And "face information generated based on face recognition technology" are behaviors that need to be stopped.