Year-end inventory: the four most disappointed models in 2021!

The time has come to mid-December. Say goodbye to us in 2021! At the same time, at this time, it is the time to "get up by perseverance, and go out by determination". The strong wind blows in winter, which is sour and refreshing. Here is a warm reminder to everyone, "fully armed" will be more reliable to go out again. some!

And as cold as this weather, there is still the Chinese car market. According to the National Passenger Car Market Analysis Report released by the China Passenger Car Association in November, the retail sales of the national passenger car market reached 1.816 million in November, a year-on-year decrease of 12.7% and a 6% decrease from November 2019. The overall market performance was weak. In such a big environment, there are so many models, which can be called the "coldest", and the market performance is unexpected. Let's take a look below, who are the most disappointed models in 2021, right?

Changan UNI-K

Manufacturer's guide price: 145,900 to 184,900 yuan

When the UNI-K just debuted, many people had a good impression of this SUV, thinking that its design, driving performance, and technological configuration experience belonged to the superior level of the autonomy and even the entire medium-sized SUV market, plus its younger brother. UNI-T caused a rush of consumers at the beginning of its listing, and its sales easily exceeded 10,000, which made everyone believe in the bright prospects of UNI-K after its listing.

Sure enough, since the launch of UNI-K in March, its monthly sales quickly exceeded 6,000 in April, which can be described as a boundless success. But unexpectedly, since May, the sales of UNI-K began to show a lack of stamina. The sudden misfire of UNI-K is really inexplicable.

In terms of product strength, UNI-K is really strong! Blue Whale 2.0T engine + Aisin 8AT powertrain, HKUST iFlyfish OS3.0 voice interaction system, 14-speaker Sony advanced car audio system, APA 6.0 automatic parking system, automatic driving assistance that can be upgraded to L3 level The system...To integrate these things into a car model, this car must have good product strength. Especially considering the price of 145,900 to 184,900 yuan, it is really difficult for you to find an SUV that is more worthy of choice than the UNI-K in the mid-size SUV market. Therefore, the product does not seem to be an obstacle to UNI-K.

Some people believe that the decline in UNI-K sales is caused by a shortage of chips. Since the beginning of this year, major automakers around the world have seen shutdowns due to core shortages. Due to the lack of core chip supply, the decline in UNI-K sales due to production cuts seems reasonable;

In addition, there is also a saying that during the UNI-K Elk test this year, because two wheels were off the ground at the same time, the posture of the body almost overturned, which made people question its strength. Specifically, in the Elk test, the right rear wheel of the Changan UNI-K was lifted up and suspended, and the final best result was 72.9km/h. In the high-speed emergency brake test, the rear wheel was off the ground at the same time. . Fortunately, the Geely Xingyue L was also doing the elk test at the time, with a score of 79km/h, and the four-wheel stability did not lift off the ground.

Since then, the sales of UNI-K have indeed been tepid, and at the lowest it was only more than 2,000 units, which is not as good as the sales of its own little brother UNI-T. What do you think of this?

Dongfeng Nissan X-Trail

Manufacturer's guide price: 181,900-262,900 yuan

In July of this year, a new generation of Qijun was launched, and its appearance, performance, intelligence and other aspects have been upgraded. The new car should have good prospects, but the "sao operation" of all three-cylinder engines has made people question its future performance. Data shows that the new generation of Qijun reached more than 9,000 units only in August, and then it took a turn for the worse. In September, only 3355 units were sold. In October, even 3,000 units were difficult to complete, with a year-on-year drop of 81.29%. "Master Hua Dan" became a chicken rib.

As a star model on the market, the sales volume is so sluggish now, one of the reasons is to be expected: it is the pot of the "three-cylinder engine". Everyone knows that three-cylinder engines are not pleasing in the Chinese market, and it is difficult to have a three-cylinder engine model succeeding in the country, including Civic, Lynk & Co and other models with high market sales and attention. They The real volume is still the four-cylinder engine model. However, in the face of the predecessors who have been photographed and fell on the beach, the new generation of Qi Jun prefers to be "back waves" and still does not believe in this evil.

However, facts have proved that it is obviously a wrong choice for the whole series to be equipped with three-cylinder engines. In order to save sales, the media recently broke the news that the old Qijun four-cylinder officially returned. The name is not the Qijun classic as previously speculated by the media, but the Qijun Glory, which is sold by Zhengzhou Nissan. It can be said that X-Trail Glory is exactly the same as the previous generation X-Trail, in terms of appearance, power, configuration, size, and tuning, they are almost the same. This also officially announced that the three-cylinder X-Trail has failed.

FAW-Volkswagen Landing

Manufacturer's guide price: 29.99-39.99 million yuan

In the domestic mid-to-large SUV market, Volkswagen Touron can be regarded as the leader in this field, which makes FAW-Volkswagen the envy of the same door. In order to balance the problem of uneven distribution of models between the "North and South Volkswagen". No, FAW-Volkswagen is launching its first mid-to-large SUV, Lanjing, which is from the MQB platform like Tuon.

Although it is positioned as a medium and large SUV like the Touron, its length is over 5.1m and the wheelbase is close to 3m, which is one lap larger than the Touron. It is known as "Volkswagen's largest SUV in the world." And from the price point of view, the price range of Volkswagen Tourang is 292-4002,000 yuan, and the price range of the range is 29.99-39.99 yuan. The prices of the two are basically the same.

I thought that the larger the size, the more popular it is, but from the perspective of market sales, this is not the case. According to the latest data, Lanjing sold only 2,300 units in October, while Tuon sold more than 4,100 units in October. It can be seen that the gap between the two is quite obvious. This makes it difficult to understand, why the larger the size of the package can not sell Tuang?

As mentioned earlier, Volkswagen Lanjing only went on the market in June this year. It is less than half a year from now. It is not ruled out that the initial production capacity will climb, so the sales volume has not been well reflected. Coupled with the fact that Volkswagen has been seriously affected by the lack of cores recently, it is not ruled out that internal chips will be given priority to supply cars with high volume, so the overall base is low. Of course, these are some of the factors that affect sales. The main thing is to look at the product strength and reputation of the two.

First of all, as far as the popularity of the two is concerned, Volkswagen Tuon has been deeply cultivated in China for many years, and its reputation has been well-known, and Volkswagen Lanjing has only recently been listed. I believe many people do not know that there is such a car. Although I know, most of them just happened to see an outdoor billboard or enter the FAW-Volkswagen store to see such a car. Although the size is indeed large, it takes great courage to let consumers "early adopters".

Secondly, as far as the price is concerned, it hasn't been long since the launch of the market, and the terminal has no discount for the time being, and the Tuon terminal offers a discount of 30,000 to 40,000 yuan. In the eyes of most consumers, this is much more tempting than the extra size. . So on the whole, it is reasonable to see that the sales volume of the market is not satisfactory.

DS9

Manufacturer's guide price: RMB 24.99-33.99 million

In order to fulfill its promise not to withdraw from the Chinese market, DS, a luxury brand that flaunts French romance, officially released the flagship sedan DS 9 in March this year. The new car inherits French aesthetics, not only has French design elements, but also highlights the luxury and precision in many places. It can be regarded as a blockbuster of DS. DS 9, which can be pinned high hopes, has received mediocre response in the Chinese market, and its sales can even be described as "horrible".

According to data from the Travel Federation, the cumulative wholesale volume of DS 9 has been less than 1,000 since its launch. However, DS 9 has not been seen in the dangerous volume data on the terminal reflecting the actual sales volume. Why doesn't DS 9 have real sales data? Perhaps the car is too small and the outside world is unwilling to count, or perhaps the national terminal sales have been zero. Judging from the feedback from terminal dealers, the sales status of DS 9 is indeed not optimistic. A salesperson at a 4S store in Beijing directly stated that DS sold almost zero in September. In the European market, consumers seem to be unable to recognize DS 9. According to data from a foreign statistical website, in the first 5 months of this year, a total of 565 DS 9s were sold in Europe.

DS9 sells so badly, not without reason. The first is the lack of brand recognition. DS considers itself a luxury brand, but it does not have a decent flagship model. This is very fatal. The so-called luxury brand needs a high-end model for energy storage, even if this car cannot sell a few units a year. Not to mention BBA, D-class cars, full-size SUVs, and performance cars are all complete. As for the “second-tier luxury” we call, there are similar high-end cars, such as Cadillac’s Escalade, Lexus has LS, Land Rover has Range Rover, Jaguar has XJ, and Volvo has XC90. And what about DS? As the brand's flagship DS9 turned out to be just a B-class car.

However, DS does not think so. It does not hesitate to promote its "luxury gene" and "French high-end style" on its official website. Even the previous DS9 marketing activities have been named the "French high-end salon".

The second is product strength. The entry-level model of DS 9 is 249,900 yuan. As a "flagship" model, there are no comfortable configurations such as seat heating massage, ambient lights, keyless entry, adaptive suspension and induction trunk, and the driving assistance configuration only has cruise control and rear parking radar. In contrast, the Volvo S60 with a terminal discount of about 250,000 yuan has more features such as reversing imaging, automatic parking, active braking and car networking than the DS 9 at the same price. Therefore, it is not without reason that DS9 is an unpopular model on the whole!