Volvo Is Hard To Find A Car in The First Quarter, And Volvo's Pure Electric Models Have Made Great Contributions

In China's luxury brand market, Volvo Cars with "safety performance" as its selling point has a high reputation and recognition, and in terms of model layout, Volvo has a variety of high-selling models. After entering 2022, Volvo's sales performance has always been on the rise. According to official data, from January to March 2022, Volvo Cars' cumulative sales in the Chinese mainland market have reached 35,560, of which pure electric models have increased by 127.4% year-on-year. Based on the favor and pursuit of consumers, some models of Volvo Cars even have a situation where it is difficult to find a car.

It is undeniable that the strong market performance relies on the support of hard-core products. Since the release of Volvo Cars' global sustainable development strategy, further accelerating the electrification transformation process has become the top priority of brand development. At present, Volvo Cars has taken the lead in realizing electrification products in all car series, forming a complete electrification product matrix including pure electric vehicles, plug-in hybrid vehicles and mild hybrid vehicles.

Among them, the Volvo XC40 pure electric version, the official direct price starts from 257,000 yuan, adopts a single motor drive, with a new power battery, bringing lighter weight and longer battery life, CLTC comprehensive cruising range of 529km, allowing consumers Users can enjoy the green driving experience brought by high-quality pure electric vehicles at the price of fuel vehicles.

At the same time, the new pure electric C40, known as "the most beautiful Volvo", will also be launched in China. The new car was officially launched on April 14. As Volvo's first pure electric coupe with a fastback design, the new pure electric C40 has an obvious Volvo-style pure electric design language in the overall design level. In the design of the cockpit, the new pure electric C40 is still full of Volvo elements. The center console is inclined to the driver's side, with the familiar three-spoke multi-function steering wheel and a vertical multimedia touch screen.

As Volvo's official entry into the pure electric field, the new pure electric C40 is different from the previous pure electric version of the XC40. Whether it is the exclusive electrification elements at the exterior level or the application of low-carbon and environmentally friendly materials in the interior, it makes us very intuitive. Feel the change in Volvo. It can be said that the emergence of the new pure electric C40 will not only further improve the Volvo brand electrification product matrix, but also open a new era of Volvo brand electrification.

I think the reason why Volvo can achieve good sales results is closely related to factors such as consolidating the high-quality advantages of products, adhering to the user-centered service concept and corporate culture full of humanistic care. It is believed that in the future, Volvo Cars will continue to exert all-round efforts and make great progress in the process of realizing the sustainable development strategy.