Industry Watch: Where Will Mazda Go After The Merger Of North And South?

Speaking of Mazda, in addition to the well-known rotary engine technology, there is a word widely spread among the people.

And he is a remark from Brother Zhou played by Tony Leung Ka Fai in the Hong Kong movie "Black Gold". "We are all riding in Mercedes-Benz, Rolls-Royce, you are riding Mazda, no wonder you are stuck in traffic! You are riding in Mazda, you are not qualified to hold this meeting at all."

Although Tony Leung was very popular in this movie, his remarks still shattered many Mazda owners, and some Mazda owners said bluntly: "Why do you black Mazda? Although it is only a civilian brand, I can Not at all slow"!

Indeed, Mazda's handling performance is quite good, and the title of "BMW of the East" has been circulated among the people. However, compared with "two fields and one production", Mazda's popularity is relatively small. In recent years, its domestic sales have been high and sometimes low. The niche label of its brand is becoming more and more obvious, and there is still a lot of distance from the real "BMW".

In order to change this sluggish status quo, Mazda recently revealed in an interview with European media that Mazda plans to become a mature luxury car manufacturer in the future. It is worth noting that Mazda added here: "We do not intend to compete with traditional German luxury brands, but to provide something fresh to attract premium car consumers looking for a change".

Will adjusting your positioning prevent you from "traffic jams"?

Of course, this time Mazda wants to transform itself into a luxury brand is not a very sudden thing. In fact, as early as the early 1990s, Mazda also founded an independent luxury brand - Amati, but due to later funding and performance problems, Mazda has terminated this plan before the official release of the Amati brand.

In recent years, it can be seen that in Mazda's product planning, all new cars in the future will be built on a new longitudinal engine platform, which means that Mazda will be upgraded to a longitudinal rear-drive model, and will also be equipped with the latest inline-six Cylinder engine, this series of operations are all intended to enter the high-end car market, and the change will indeed make consumers have a different view of Mazda.

In other words, Mazda's upgrade this time is not just about making a fuss about the luxury of the exterior and interior, but more about the technology and power level. Mid-to-large SUVs such as the CX-60, CX-70, CX-80 and CX-90 will be equipped with technologies such as rotors, inline six-cylinder engines and hybrids to push the brand to new heights.

It is undeniable that Mazda is indeed a very personal brand. Although it is active in the world, its share is very small, and in the face of an increasingly competitive market, it still goes its own way, knowing that sales are declining. When everyone thinks that it can only develop smoothly, it has to express that it wants to become a luxury car brand, and there are still many possibilities for Mazda.