In 2021, What Created The Several Screen Refreshes Of Great Wall Motors
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When China's top independent brands have surpassed 1 million sales, how to really become bigger and stronger has always been a problem lingering in the minds of leading independent brands including Great Wall, Geely, and Changan.
How to adjust the product structure and increase the proportion of mid-to-high-end models?
For the transition to new energy, should it be conservative or radical?
How to lay out core technologies and convert them into product power and brand power?
Even the expansion of overseas markets and the face of multiple challenges such as core shortages under the epidemic, for China's leading independent brands, the annual sales volume is not so easy to submit.
In 2021, the sales volume of Great Wall Motors will exceed 1.28 million units, a year-on-year increase of 15.2%. In overseas markets, the sales volume of Great Wall Motors will exceed 140,000 units, a year-on-year increase of 103.7%. The cumulative sales of new energy vehicles will be 137,000 units, a year-on-year increase of 140%.
In terms of brands, the Haval brand still contributes the largest sales volume, with 770,000 units sold in 2021, 135,000 units of Euler (parameters | inquiry), 58,000 units of Wei brand, 84,600 units of tank brand, and 23.3 units of Great Wall pickups 10,000 vehicles.
If the key events of Great Wall Motors in 2021 are combined with the performance of Great Wall Motors in all aspects, it may be better to understand the changes behind Great Wall Motors' performance.
"Baoding International Auto Show"
In 2021, the most lively booth of the domestic auto shows of all sizes will be Great Wall Motors. Since the release of the tank brand at the Shanghai Auto Show, Great Wall has arranged booths for different brands, and each brand is highly personalized and expressive. Under the influence of the epidemic, the Chengdu Auto Show has been driven by Great Wall alone. At the end of the year, the Guangzhou Auto Show, the Great Wall The company still maintains the momentum of the five major brands to blow up the street, and also released high-end brand salons.
