GAC FCA's Jeep Is Ready To Go, And It Will Start Again in The New Year Of The Product

Many car fans shared on social media platforms, saying that they were recently swiped by a "hackboy fan" Wrangler, and the favorability brought by "contrast cute" skyrocketed. After searching, I found that Jeep recently launched a special edition of the Wrangler Highland Bahamas Beach Powder. The pre-sale price of the new car is 509,900 yuan, and the whole body pink painting is super eye-catching. This can't help but think of the Wrangler Highland Alaska Aurora Green Special Edition, which was sold out in three batches at the end of last year in half an hour, and the first batch of 200 pre-sale + 250 additional Wrangler 4xe, which were sold out quickly. Jeep brand in The domestic popularity is evident.

But at the same time, the February production and sales report released by GAC Group shows that GAC Fick's production and sales are in a downturn, while GAC Fick's main brand is Jeep, which has led to many voices in the outside world recently questioning the possibility of GAC Fick's delisting and Jeep's abandonment of the Chinese market. . However, after reviewing GAC Fick's corporate trends and Jeep's product moves, Brother Kulu found that this is completely nonsense. GAC Fick's Jeep, which keeps a low profile, is actually seeking an inflection point to break the game.

GAC FCA's Breakthrough Battle: Operational Optimization

Looking at the various actions of GAC Group and Stellantis Group on GAC Fick, it is not difficult to find that "parents" attach great importance to GAC Fick. developing. Especially in the middle of last year, Mu Anze, who has rich industry experience, took office as the president of GAC FCA, and was fully responsible for the operation and management of the Jeep brand in the Chinese market.

Mu Anze optimizes from the operational level, and the top priority is to improve the profitability of GAC FCA, in order to achieve healthy and sustainable development. From talking about sales figures to talking about profit growth, we can see that GAC FCA is becoming more pragmatic. In terms of specific actions, GAC FCA has made adjustments in two directions. One is cost reduction. The centralized transfer plan for production capacity can more effectively improve capacity utilization. In the second half of last year, GAC FCA announced the transfer of production lines to further Reduce the operating cost of the enterprise and improve the management efficiency of the joint venture.

The other direction is to increase efficiency, turning Jeep's profound brand heritage into a huge historical wealth, attracting the attention of a new young group. Chinese consumers have great feelings for Jeep and have a high degree of recognition of the Jeep brand. This is a strong support that Jeep has deeply cultivated in the Chinese market and other brands cannot match.

Jeep's counter-offensive battle: the new year of the product is more and more, and the embrace of electrification

GAC FCA Jeep is accelerating product renewal and introducing more new cars to meet the needs of Chinese consumers. For example, Jeep simultaneously introduced the Wrangler 4xe model in North America last year, which not only satisfied the needs of loyal fans, but also won the favor of consumers at the brand level, that is, Jeep understands and respects the needs of Chinese users. Of course, Jeep also builds the new Grand Commander & New Grand Commander e models based on the Chinese mainland. Through product renewal and rapid introduction of new energy models, it has accelerated the pace of new car launches.

Brother Lulu was informed that GAC Fick will also introduce the Gladiator pickup model in the near future, which is the only medium-sized open-top off-road pickup on the market, with leading advantages in design and performance. In addition, Jeep's first pure electric product is also expected to enter the domestic market in the future. The current known news is that Jeep's first pure electric SUV will be officially released in the first quarter of 2023. The car will adopt the Jeep family-style design language, which not only maintains a high degree of recognition but also has a strong sense of movement. The tough-style pure electric SUV crowd. It is worth mentioning that this pure electric SUV is built on an electrified platform, rather than an “oil-to-electricity” model. In terms of domestic models, the new Compass and Liberty Light, which are familiar to consumers, are also reported to be new.