Can The 2.78 Million Baizhi Big Bear Ever Sell Hongguang MINI

Recently, the editor learned that Baizhi Daxiong, the first model of Baizhi New Energy, was officially mass-produced off the assembly line on October 27, and pre-sales started simultaneously.

On the surface, Baizhi Daxiong is more cost-effective than Hongguang MINI, with a starting price of 27,800 yuan, which is 1,000 yuan lower than Hongguang MINI. Baizhi Daxiong is a five-door, four-seater model with higher practicability and a cruising range of 138. Kilometers and 181 kilometers, farther than Hongguang MINI.

Although in terms of brand influence and popularity, SAIC-GM-Wuling and Baizhi New Energy are not at the same level. And the sales of Hongguang MINI from January to September this year reached 280,000. (Data source: Multimedia Association)

However, Baizhi New Energy's parent company, Leading Auto, has been deeply involved in the A00-class new energy market in the fourth, fifth and sixth tiers of urban and rural areas for more than ten years. With a deep understanding of small electric vehicles, it has launched a series of Baizhi Big Bear Big Cat products.

The front face of Baizhi Daxiong is square and majestic, with large-size black decorative panels and headlight penetration design, with irregular rhombus embellishments in the grid, which is slightly more recognizable than Hongguang MINI, and has a stronger texture. Although the styling of Hongguang MINI has been deeply rooted in the hearts of the people, if Daxiong can surpass with only one degree of recognition, then Hongguang MINI will not stick to it today. The products of other car companies have already divided the A00-class new energy vehicle market. Hongguang MINI family dominates?

The core advantage of Baizhi Daxiong is that it is larger than the same level. The width of 1.65 meters is exactly two laps larger than the Hongguang MINI. It has two more doors. The rear seats are down for five to five minutes or the whole is down, and the largest suitcase after being down. The volume can reach 1500L. Obviously, the three-door four-seater Hongguang MINI cannot be reached.

In addition, the design of the tail of Baizhi Daxiong also tends to be simple and square. This advantage maximizes the interior space of the car. The large opening door design at the rear makes it more convenient to move and pull goods. IKEA is a business. The large-size taillights and floating roof also give it a touch of fashion.

Looking at the layout of the car, it is equipped with a large 9-inch floating screen, which can realize Bluetooth car phone and mobile phone mapping functions. In addition, the whole system is equipped with standard ABS+EBD, brake energy recovery, tire pressure detection, low-speed driving warning, and also has reversing radar, reversing imaging, body stability control (ESP) and other configurations. 27,800 have these configurations. really not bad.

In terms of cruising range, Baizhi Daxiong has two versions, 138km and 181km. In addition, it is equipped with a permanent magnet synchronous motor with a maximum power of 29KW and a drive motor with a maximum torque of 110N·m, which is more attractive than Hongguang MINI.

Therefore, the popularity of Hongguang MINI is only in the second and third tier cities. The compact body basically meets the short-distance travel between cities, and the lack of overall space makes it unable to meet the needs of urban and rural consumers in the fourth, fifth and sixth tier. The editor is sure that this product of Baizhi Daxiong will surely seize the market share of Hongguang MINI for larger and more practical products that cannot sink in the fourth, fifth, and sixth tier urban and rural consumers. Baizhi Daxiong's starting price of 27,800 yuan has more room and is more attractive to consumers in fourth-, fifth-, and sixth-tier cities and towns.

Regarding this question, what do you think, is 27,800 yuan for a five-door and four-seat Baizhi Daxiong, or 28,800 yuan for a three-door and four-seat Hongguang MINI EV. You can post the answer in the message area.