A Photo Is 40 Cents. The Privacy Of Car Users Is So Worthless?

As long as you enter the door, you will be photographed and recorded. Doesn't it sound terrible?

Things like this happened at the 315 party last year, which was also officially reported by the 315 party. With the evolution of the Internet era, "user privacy" has gradually become a problem.

On December 14, the Tianyancha APP showed that Shanghai Xiaopeng Automobile Sales Service Co., Ltd. was fined 100,000 yuan by the Xuhui District Market Supervision and Administration Bureau.

User privacy is so cheap

According to the investigation by Shanghai Xuhui District Market Supervision and Administration Bureau, the penalty was that the person (Shanghai Xiaopeng Automobile Sales & Service Co., Ltd.) purchased 22 cameras with facial recognition functions and installed them in 7 stores. Count the number of people entering the store and analyze information such as the ratio of men to women and age. Because of the violation of consumer dignity and privacy information, he was fined 100,000 yuan.

In January-June 2021, a total of more than 430,000 face photos were collected and uploaded. For these 430,000 "Pengyou", what do they think?

As of the case, the parties have dismantled the cameras that collect consumer information in the store, and the uploaded face photos have also been deleted by a company. According to the supervision, the parties have no illegal income. According to the "Consumer Rights Protection Law" and other relevant national regulations, Shanghai Xiaopeng Sales Company was ordered to correct the illegal behavior and a fine of 100,000 yuan was imposed.

In recent months, Xiaopeng Motors' sales and market performance have risen sharply. What is the attitude of Xiaopeng when these things happen?

Official reply

After the news broke, the editor immediately connected with Xiaopeng's official customer service staff to make inquiries about the user privacy of the Shanghai branch of Xiaopeng.

Question: Shanghai Xiaopeng Sales Company was fined for illegally collecting facial data. How does Xiaopeng official view this matter?

Customer service: I apologize to consumers about this incident. The original intention was only to record store traffic and age and gender ratio. The original intention of recording these data was to optimize store service business based on user age and gender data. In order to bring users a better service experience.

Question: Last year, there was a report on the incident at the 315 party, and Xiaopeng still used this method to record data in this context. Does it feel inappropriate?

Customer service: We still have to apologize to users about this matter. We also remove cameras as soon as possible to ensure the privacy rights of users in the future.

Question: Xiaopeng Motors itself is an attribute of a smart car. Xiaopeng Motors has many cameras and microphones inside. So where are the collected data stored?

Customer service: Most of these data are only used for real-time cooperation, and will not be stored locally or in the cloud, and some specific recorded data will only be stored locally, so there is no need to worry.

Question: How does Xiaopeng protect the privacy rights of consumers in the future?

Customer service: Regarding the future consumer privacy rights, the customer service has made relevant records and will contact the automobile data team for communication in the future.

The above is the record of Xiaopeng Automobile's official inquiry by Xiaopeng after this incident happened.

How to protect user privacy?

In April of this year, Tesla was exposed about recording consumer incidents with in-car cameras. Not only did the picture quality exceed expectations, but the sound was also very clear. After this incident broke out, it quickly attracted the attention of netizens and consumers all over the world. , No one wants to be "watched by others" when all his actions and sounds are driving.