In the automotive battlefield, luxury brands are making money with concepts again

Soaring temperatures at the Earth's poles have alarmed scientists around the world. In March, temperatures were more than 70 degrees above average in Antarctica and more than 50 degrees above normal in the Arctic.

On February 27, the United Nations Intergovernmental Panel on Climate Change released a report titled "Climate Change 2022: Impacts, Adaptation and Vulnerability", which identified how the climate crisis is headed for an irreversible state and concluded that "this will change the lives of all people on earth".

The environment and climate changes that were silent and silent in the past are more and more deeply reflected in human life, and all walks of life are exploring solutions. In fashion, a revolution is underway by luxury giants, with brands, manufacturers, designers and supply chains collectively challenging convention to bring sustainable materials to life.

Cars are no exception. To this day, while changing people's lives, cars are still regarded as a worldwide public hazard, a product that destroys the environment and creates pollution.

In the past, environmentalists were happy to export the idea that driving an old car is better than buying a new one, because a new car has cleaner exhaust but incurs carbon costs in manufacturing, shipping, etc. When cars gradually bid farewell to internal combustion engines and there is no exhaust emissions in the electric age, one of the keys to whether cars can take off their pollution hats comes from the materials used in car manufacturing.

A century of change in the automotive industry puts us in a unique position to rethink the industry, change direction, and rebuild supply chains. For the luxury brands standing at the top of the pyramid, one of their responsibilities is to lead the transformation of the industry and define the rules of the industry.

Facing the big proposition of the sustainable development of automobiles, luxury brands took the lead in undertaking the task of exploration. The goal of sustainable development is to meet the needs of the present without compromising the lives of future generations, including recycling, reusing materials, and switching to less carbon-emitting processes, among others.

So we see that Mercedes-Benz chooses UBQ materials made of food scraps, mixed plastics, cardboard and baby diapers, and BMW is ready to find its future in discarded fishing nets and plastic products on the seabed. Brands such as Maserati, Porsche, Volvo, Audi and Jaguar Land Rover have also entered the market. That said, the junk you throw away has the potential to become part of your next new car.

At the crossroads of history, while auto companies are expanding their electric vehicle lineup, a revolution about immortal cars is starting.